Our values - Naturativ

Truly Natural

The word "natural” placed on the packaging of many cosmetic brands is often used with liberties and as marketing trick. For us, it is very serious business. Unfortunately, there is still fair amount of ambiguity about what kind of cosmetic can be called natural. The most credible and respected regulatory body in the area of natural certification is NATRUE.

Since 2008, this international body has been granting independent certificates to products whose ingredients and finished formulations meet the strictest requirements for truly natural cosmetics which, amongst others, are tested for origin of raw materials, their cultivation methods and final production processes. The auditors at NATRUE are most diligent and investigate what we do at every stage. So we are very proud of being the recipients of NATRUE certificates guaranteeing that we do what we say.

What women wanted were gorgeous natural skincare products which were effective, but which also had modern, fast-absorbing textures that worked well and maintained their make up. Time starved, these women dreamed of natural, effective, comfortable and refreshing products to provide moments of pleasure, but without the necessity to turn their bathroom into a laboratory.

Green Chemistry

Truly natural, certified cosmetics, the only ones we produce, are created by following the so-called "green chemistry" processes. These processes are familiar to you from food preparation: pressing, filtration, distillation, fermentation, to name a few. These are then complimented by sophisticated, laboratory processes, advanced technology, and above all, in depth know-how of the best world specialists. They all serve one purpose - to make the most out of the beneficial properties of the natural ingredients for the greatest impact on your skin.

Ecosensual

Trust your senses - smell is important and its impact on your well-being is proven. As one of very few companies, we use fragrance compositions based exclusively on strictly controlled essential oils and isolates. We invest incredible amount of time and attention into fragrance selection, to create completely natural and naturally scented ecosensual cosmetics.

Effective and curated

No compromises: Only the best skincare products are good enough for us. Uncompromising in content and uncompromisingly ecosensual, extremely effective and just as unique. With delicate aromas, but strength of action. Only the best. Exactly what your skin deserves. Composing skincare cosmetics is a fine art of balancing selection of natural ingredients, their ratios and concentration, to give your skin and hair exactly what they need. It is a result of "green chemistry" processes.

Sustainable

We only use packaging which allows 100% use of the content and we fill our packages it to the brim. We work closely with waste management companies and, with their guidance we select packaging made from materials which can be most easily recovered and re-processed. At the moment these are white glass, PP and HDPE plastics. That's why you won't find our cosmetics in dark jars or vials - they're not recyclable.

Our eco company life

We are Lovers of Mother Earth. We try to make our actions as environmentally friendly as possible. We are monitoring new, pro-ecological solutions. We invest in making our products as ecologically friendly as possible. Our raw materials are sourced with respect for the environment and must not come from genetically modified plants (GMOs).

We print promotional materials and everyday documents on recycled and recyclable paper. When making large and small decisions, we consider the consequences for the Earth. In an increasingly winding maze of global manufacturing, trade and logistics, we are always looking for a "green path" for ourselves.